Volkswagen
The Others

Awards:
1x Cannes Lions
1x D&AD
3x Clio Awards
4x ADC Awards
1x NY Festival
1x Epica Awards
1x Ciclope Awards
Best at Shot Awards

Here’s something everybody can agree on: the main problem on the road is other people. Not you. The others. Obviously. When there is a traffic jam, the others caused it. When there is one only one parking space left, the others take it. Those who drive too fast or too slow, those who park badly and talk even worse are always the same ones: the others. We can’t change the others. But we can help people to care more about each other. That’s the purpose of IQ.DRIVE. Technologies that protect you, but also the others around. So we made a film about the others. But it might say something about you, too.

Volkswagen
Nothing

Awards:
1x Cannes Lions
2x Art Directors Club
1x Eurobest
1x Epica Awards
1x Clio Awards
1x Grand Prix Stratégies

Everything has already been said about everything. So we chose to talk about nothing. But that doesn’t mean there is nothing to say. Quite the opposite, actually. In an elevator, someone starts to laugh at nothing. After 30 years of being punks, two men still believe in nothing. Somewhere sunny, a man floats in his pool, doing nothing. What do they have in common ? Nothing. As you see, nothing means a lot of things in life. In the age of everything, everywhere, every minute, nothing is even a precious thing. About Volkswagen innovations, we could easily tell you everything : research and development, driver assist systems, autonomous cars… But we prefer talking about life, about the only thing stronger than love and better than a nap in the sun : nothing.

Unesco
The Next Normal

Awards:
1x Grand Prix Stratégies
1x Shark Awards

After 1945, UNESCO was born of one conviction: the most serious crisis in our history could give birth to a better, more united humanity. This idea is more topical than ever after the global coronavirus crisis, which called into question our priorities, our ways of life and the very functioning of our society. At the same time, new hopes and forms of solidarity were born. But as the world starts to emerge from the pandemic, there is a great temptation to simply forget and return to our former lives: back to normal. It’s the right moment for UNESCO to raise the alarm with a campaign urging us not to forget the lessons learned. The 2.20-minute film doesn’t need complex arguments to do that: just facts. Facts about the world before and during the epidemic. Put together, they lead us to an unsettling conclusion: our “normal” world wasn’t normal at all and we better use this moment to change it.

Salomon
Welcome Back
to Earth

Awards:
5x Art Directors Club
1x One Show

Salomon unveiled this worldwide ad campaign during Super Bowl LVIII.

Directed by Martin de Thurah, the brand film portrays the physical and mental journey of a young woman, moving from a dystopian cityscape to the pristine expanses of the mountains.

At the culmination of her journey, our heroine rediscovers a fundamental harmony with herself and with nature.

Road Safety
Life

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Awards:
3x Art Directors club
2x Grand Prix Stratégies

No road hazard, no drama, no brutal crash that makes you jump out of your seat. Far from the feelings of fear and guilt often used in this type of communication, the new Road Safety campaign is a celebration of life. Every film immerses us into a small, intimate, cheerful moment : a man singing in his bath, a couple making love, a family playing a game… each slice of life expresses, in its own way, the happiness of being alive, and urges us to think twice before taking a risk on the road ; to reconsider what really matters. The films are beautifully directed by renowned French movie director Arnaud Desplechin, who used long takes to create immersive, poetic and authentic moments. After a gloomy year and as the French start to recover a greater freedom of movement, let’s bet love and happiness will be a stronger lever than fear to change people’s behaviours on the road.

Hennessy
The Master Blender's Quest

Awards:
2x Art Directors Club
1x ADC Awards
1x Grand Prix Stratégies
Best at Connections

For 250 years, Hennessy Master Blenders have been dedicating their whole life to create the finest cognac. In 2017, the seventh Hennessy Master Blender handed over the key to his successor. His last creation, Hennessy Paradis Impérial is the result of decades of passion.

Every year, only 10 out of 10,000 eaux-de-vie on average are carefully chosen by the Master Blender to be part of this blend. To pay tribute to his lifetime quest for the finest eaux-de-vie, we imagined a cutting-edge and immersive installation as unique symbol of his craft. An installation made of a thousand handcrafted shards. Among these, 10 precise engineered crystals, representing the rarest eaux-de-vie, project precise caustic designs. A robot was especially trained to find those 10 crystals over a thousand others, shaping the Hennessy Paradis Impérial from an infinite number of possibilities. This installation is now part of the Hennessy Founder’s Cellar: a testimony of the seventh Master Blender’s quest for future generations.

Ubisoft
From Sand

Awards:
1x Clio Awards
1x LIA Awards
1x Art Directors Club

A tribute to ancient Egypt’s beauty as much as a metaphor of its frailty, the film shows the symbols and achievements of a whole civilization being swept away by the wind. The end of this era will mark the beginning of the assassins’ history.

Tag Heuer
The Chase for Carrera

Awards:
3x One Show
1x Eurobest
2x Clio Awards
1x Ciclope
Grand Prix Stratégies Luxury
4x Art Directors Club

TAG Heuer Carrera is the ultimate racing watch, worn by some of the greatest drivers.

To celebrate the collection's 60th birthday in 2023, it would have been easy to cling to its glorious past.

But the Carrera has a different mindset. A pioneering one. It’s always been about breaking new ground and pushing the limits. So, in a watchmaking world that’s all about heritage and savoir faire, we chose to celebrate Carrera’s future with brand ambassador Ryan Gosling in an entertaining short film full of action, humor, and of course, racing.

Musée
de la grande
guerre
Nurses

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Awards:
1x Cannes Lions
1x D&AD
6x Art Directors Club
2x Gerety Awards

World War 1. A milestone in violence. Death on an industrial scale. Still, we only talk about those who killed and forget about those who saved lives. The nurses. Tens of thousands of women. Volunteers, facing the horrors of war with little or no practice, relentlessly fighting for life. And yet, like too many women in history, their battle turned into a blank page. It was time to cure our amnesia. To promote the Great War Museum’s exhibition, we made nurses’ untold stories heard, using their own weapons: bandage and thread.

Marie-Claire
Thank you all

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Awards:
1x Cannes Lions
1x D&AD

Three portraits. Three men facing us with a smile, and a simple message: "Thank you all". Behind the apparent goodwill, the words turn out to be chilling as we discover speeches from street harassers, thanking all the witnesses for their indifference.

Tag Heuer
Time

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We all have unlimited potential inside of us.
Waiting to be unlocked. Waiting to be discovered. Every moment is an opportunity to go forward. To realise this potential. To Progress. This is what the Tag Heuer Connected does. It helps you unlock the power of your potential. To push you forward every Now. It’s just not a connected watch. It drives you to be the better you. To achieve more than you think you can achieve. Because your best performance is the one ahead.