Nothing

Role: Art Director

Everything has already been said about everything. So we chose to talk about nothing. But that doesn’t mean there is nothing to say. Quite the opposite, actually. In an elevator, someone starts to laugh at nothing. After 30 years of being punks, two men still believe in nothing. Somewhere sunny, a man floats in his pool, doing nothing. What do they have in common ? Nothing. As you see, nothing means a lot of things in life. In the age of everything, everywhere, every minute, nothing is even a precious thing. About Volkswagen innovations, we could easily tell you everything : research and development, driver assist systems, autonomous cars… But we prefer talking about life, about the only thing stronger than love and better than a nap in the sun : nothing.

Client: Volkswagen
Agency: DDB Paris
Art Director: Mickaël Jacquemin
Copywriter: Benoît Oulhen
Head of Copy: Patrice Dumas

Executive Creative Director: Alexander Kalchev
Agency Producer: Emilie Talpaert
Account Managers: Delphine Rigaud,
Coralie Bouillier, Stephanie Leray, Alban Callet

Production: Henry
Producer: Jean Ozannat
Director: Clemens Purner
Cinematographer: Laust Trier Mørk
Sound Production: Studio 5
Post Production: Mikros Image

Awards

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French version: Rien

Nothing

Role: Art Director

Everything has already been said about everything. So we chose to talk about nothing. But that doesn’t mean there is nothing to say. Quite the opposite, actually. In an elevator, someone starts to laugh at nothing. After 30 years of being punks, two men still believe in nothing. Somewhere sunny, a man floats in his pool, doing nothing. What do they have in common ? Nothing. As you see, nothing means a lot of things in life. In the age of everything, everywhere, every minute, nothing is even a precious thing. About Volkswagen innovations, we could easily tell you everything : research and development, driver assist systems, autonomous cars… But we prefer talking about life, about the only thing stronger than love and better than a nap in the sun : nothing.

French version: Rien

Client: Volkswagen | Agency: DDB Paris | Art Director: Mickaël Jacquemin | Copywriter: Benoît Oulhen | Head of Copy: Patrice Dumas | Executive Creative Director: Alexander Kalchev | Agency Producer: Emilie Talpaert | Account Managers: Delphine Rigaud, Coralie Bouillier, Stephanie Leray, Alban Callet | Production: Henry | Producer: Jean Ozannat | Director: Clemens Purner | Cinematographer: Laust Trier Mørk | Sound Production: Studio 5 | Post Production: Mikros Image

logo_cannes_lions
logo_clio
logo_cda
logo_eurobest02
logo_epica_ok
logo_gp_strat