The Master Blender's Quest

The Master
Blender's Quest

Role: Art Director, Copywriter
and Editor.

For 250 years, Hennessy Master Blenders have been dedicating their whole life to create the finest cognac.
In 2017, the seventh Hennessy Master Blender handed over the key to his successor. His last creation, Hennessy Paradis Impérial is the result of decades of passion.

Every year, only 10 out of 10,000 eaux-de-vie on average are carefully chosen by the Master Blender to be part of this blend. To pay tribute to his lifetime quest for the finest eaux-de-vie, we imagined a cutting-edge and immersive installation as unique symbol of his craft. An installation made of a thousand handcrafted shards. Among these, 10 precise engineered crystals, representing the rarest eaux-de-vie, project precise caustic designs. A robot was especially trained to find those 10 crystals over a thousand others, shaping the Hennessy Paradis Impérial from an infinite number of possibilities. This installation is now part of the Hennessy Founder’s Cellar: a testimony of the seventh Master Blender’s quest for future generations.

Client: Hennessy
Agency: DDB Paris
Art Director: Mickaël Jacquemin
Copywriter: Mickaël Jacquemin
Executive Creative Director: Alexander Kalchev
Agency Producer: Anne Girod
Account Managers: Floriane Degouy,
Emilie Van Den Berghe, Xavier Mendiola
Production: Handsome
Producers: Sam Fontaine, Virgile Olive, Renaud Jaget Studio: Marshmallow Laser Feast
Director: Ersin Han Ersin
Cinematographers: James Medcraft, Sandra Campione
Sound Production: Chez Jean
Post Production: Nightshift



The Master
Blender's Quest

Role: Art Director, Copywriter and Editor.

In the very particular context of the lockdown exit in France, Volkswagen has launched a new campaign along with a dedicated offer. Instead of creating a direct connection with the current events, the films take a more universal approach, reaffirming the human values of the brand. They all rely on the first and most essential emotional benefit of cars: freedom of movement. In a minimalistic and poetic manner, the series of 7 films shows all these places that matter to us, those “here” we can’t wait to go back to. 7 places, 7 slices of life, all at once insignificant, pleasant and touching. Each one ends with an aphorism about the value of “here”. Because now more than ever, taking you “here” is the greatest thing Volkswagen can offer its clients.


Client: Hennessy | Agency: DDB Paris | Art Director: Mickaël Jacquemin | Copywriter: Mickaël Jacquemin | Executive Creative Director: Alexander Kalchev | Agency Producer: Anne Girod | Account Managers: Floriane Degouy, Emilie Van Den Berghe, Xavier Mendiola | Production: Handsome | Producers: Sam Fontaine, Virgile Olive, Renaud Jaget | Studio: Marshmallow Laser Feast | Director: Ersin Han Ersin | Cinematographers: James Medcraft, Sandra Campione | Sound Production: Chez Jean | Post Production: Nightshift